City Hyper Mall - TV Commercial (Doha, Qatar)

Project Overview

City Hyper Mall, one of Doha’s prominent shopping destinations, sought an energetic and visually engaging Television Commercial (TVC) to elevate brand awareness, drive foot traffic, and highlight the mall’s wide array of retail, dining, and entertainment experiences. AE Films was selected to lead the creative development and full-scale production of the campaign.

Objectives

• Boost consumer awareness of City Hyper Mall within the Qatar market.

• Increase footfall through vibrant, engaging visual storytelling.

• Showcase the variety, quality, and appeal of the mall’s offerings.

• Establish a dynamic and memorable visual identity aligned with the mall’s brand.

AE Films’ Approach

AE Films developed a creative concept themed around “discovery and enjoyment”, capturing the excitement of a complete shopping and lifestyle experience under one roof. Our production team executed a full on-location shoot in Doha, filming bustling corridors, diverse retail outlets, happy shoppers, and standout dining and entertainment spots.

We utilized smooth tracking shots, aerials, and vibrant color palettes to reflect the energy of the space. In post-production, we created a fast-paced, upbeat commercial with music and motion graphics that reinforced clear calls to action, optimized for both TV broadcast and digital platforms.

Results

The final TVC successfully positioned City Hyper Mall as a must-visit destination in Doha. The commercial aired on major channels and received strong positive feedback for its high production value and energetic tone. It effectively increased brand visibility, contributed to rising foot traffic, and provided a compelling asset for the mall’s ongoing marketing and promotional campaigns.