Honda 2026 Ramadan TVC, “An Inheritance That Returns Every Year”

Project Overview

AEFilms produced a Ramadan-focused TV commercial for Honda Jordan to introduce the Honda Accord 2026. The campaign revolved around the concept of inheritance, not only as a family value but as a feeling that returns every Ramadan, similar to traditions like gathering for Iftar or bringing dates home before sunset.
The film blends nostalgic storytelling with modern visuals, showing how Honda evolves across generations while remaining a trusted part of family life in Jordan.

Objectives

• Create an emotional Ramadan narrative aligned with local culture.

• Position Honda as a brand connected to heritage, trust, and continuity.

• Highlight the new Accord 2026 through storytelling rather than direct selling.

• Strengthen audience connection by reflecting authentic Jordanian Ramadan moments.

• Deliver a high-quality cinematic TVC suitable for broadcast and digital platforms.

AEFilms’ Approach

AEFilms developed a warm, nostalgic storytelling direction combining cinematic visuals with symbolic Ramadan elements such as dates, sunset light, and family gatherings.
The creative approach focused on visual parallels between generations — an older Honda representing legacy and the new Accord 2026 symbolizing the future.
Through careful art direction, golden-hour lighting, and emotional pacing, the film emphasized continuity, heritage, and shared moments that repeat every Ramadan.

Results

• Delivered a culturally resonant Ramadan TVC with strong emotional impact.

• Enhanced Honda’s brand perception as a symbol of legacy and reliability.

• Produced a cinematic advertisement tailored for both television and social media platforms.

• Created a storytelling framework that connects product innovation with family tradition.