Milkshake Brand - Product Launch TVC & Social Media Campaign

Project Overview

A leading food and beverage company sought to make a bold entrance into the Jordanian market with the launch of a new milkshake product line. AE Films was brought on board to create a visually captivating Television Commercial (TVC) paired with a dynamic social media campaign designed to generate buzz, attract attention, and drive early consumer trials.

Objectives

• Build widespread awareness around the new milkshake product.

• Establish a fun, energetic brand identity that appeals to youth and families.

• Encourage product trial and in-store purchase behavior.

• Deliver engaging, multi-platform content optimized for both TV and social media.

AE Films’ Approach

We developed a playful, high-energy concept built around themes of taste, refreshment, and joy. The production process featured vibrant product shots, lifestyle moments, and motion graphics/animation to bring the campaign to life. AE Films managed the complete creative and production pipeline—capturing dynamic footage, applying bright and appetizing color grading, and crafting fast-paced edits.

To support the social media rollout, we produced a variety of short-form video assets and stills, tailored to platforms like Instagram, TikTok, and YouTube. The campaign strategy also included elements designed to boost interaction—such as hashtag challenges, influencer collaborations, or product giveaways (depending on client execution).

Results

The combined TVC and social media campaign created a strong market entry for the milkshake product. The commercial’s vibrant visuals and upbeat tone resonated with the target audience, resulting in heightened brand visibility and a noticeable boost in consumer interest. AE Films delivered a comprehensive suite of media content that continued to serve the brand well beyond the initial launch, supporting extended promotional efforts across multiple platforms.