Jeeny - Creative Social Media Advertising Campaign

Project Overview

Jeeny, a leading ride-hailing and transportation platform, sought a dynamic social media campaign to elevate brand visibility and attract new users in the highly competitive Amman market. AE Films was tasked with delivering a creative, engaging approach tailored to local urban life and digital behavior.

Objectives

• Enhance brand recognition and recall on major social media platforms.

• Drive app downloads and increase user registrations.

• Produce relatable, shareable content that resonates with Amman’s urban audience.

• Communicate Jeeny’s core advantages—convenience, reliability, and affordability.

AE Films’ Approach

AE Films crafted a multi-layered content strategy that fused storytelling with everyday moments experienced by riders in Amman. We produced (or conceptualized) a series of short-form videos and high-quality lifestyle photography tailored for platforms like Instagram, Facebook, and TikTok. Content was localized in tone, relatable in theme, and visually bold to ensure thumb-stopping appeal.

Our team also supported the campaign through:

• Targeted ad placements for maximum reach

• Community-focused messaging to build relevance

• Performance tracking to measure content effectiveness and ROI

Results

The campaign led to a measurable rise in Jeeny’s online engagement and brand sentiment. The visuals and content concepts boosted their social media following and reinforced Jeeny’s positioning as a go-to ride-hailing app in Amman. User acquisition goals saw meaningful progress during the campaign window. (Note: Confirm whether video production was fully executed or remained in concept phase for final reporting.)