Parenting 3: Guiding Teens Through Healthy Communication
A storytelling-driven film produced for WHO Jordan, encouraging parents to identify early signs of emotional distress in their teenage children and seek medical support when necessary.
[Client]
World Health Organization (WHO) – Jordan
[Year]
2025
[Services]
Production, Pre-Production, Production, Post-Production, On-Site Operations, Story Development, Editing, Color Grading
[Catagory]
Commercials
Project Overview
As part of WHO’s parenting awareness initiative, Parenting 3 explores the moment when parents must look beyond surface behavior and understand deeper emotional struggles. The film aims to break the stigma around seeking help, emphasizing that early guidance can change a teen’s path.
Objectives
Educate parents on recognizing signs of stress, withdrawal, or emotional imbalance in teens.
Promote early consultation with healthcare professionals.
Support WHO Jordan’s mission to normalize mental-health conversations within families.
Deliver an impactful message that is both accessible and culturally relevant.
AEFilms’ Approach
We approached this project with a documentary-style narrative that blends realism with subtle cinematic elements. AEFilms focused on creating believable scenarios that reflect real concerns faced by Jordanian parents.
Our team collaborated with WHO experts to ensure the messaging was both accurate and reassuring. Script, casting, locations, and lighting were all selected to reinforce authenticity and emotional depth.
Results
A compelling awareness film that helped reduce stigma around seeking medical or psychological support.
Strong audience engagement across digital platforms and community programs.
Recognition from WHO Jordan for delivering sensitive topics with clarity and creativity.
Another successful collaboration that reinforces AEFilms’ expertise in NGO-focused media production.
