Parenting 2: Recognizing When Teens Need Professional Support

Project Overview

Parenting 2 is part of WHO Jordan’s ongoing effort to empower families with practical tools to support their teenage children. The project focuses on the emotional and psychological challenges teenagers face, especially during the sensitive developmental phase where communication gaps often widen between parents and their teens.

Objectives

• Raise awareness on the importance of open communication between parents and adolescents.

• Encourage parents to observe behavioral shifts and respond with empathy.

• Highlight the value of seeking support from qualified doctors and mental-health experts when needed.

• Deliver a relatable, culturally aligned message to Jordanian families.

AEFilms’ Approach

Our team at AEFilms crafted a cinematic and emotionally grounded narrative, ensuring every scene reflected real-life family dynamics in Jordan. We combined strong visual storytelling, a warm color palette, and carefully directed performances to create an authentic atmosphere.
We also worked closely with WHO specialists to maintain accuracy and sensitivity, balancing creative expression with responsible messaging.

Results

• A highly engaging awareness video that resonated with parents across Jordan.

• Positive feedback from WHO Jordan for the clarity, realism, and emotional impact.

• Increased engagement on WHO’s digital platforms, contributing to enhanced awareness around adolescent mental health.

• Strengthened AEFilms’ portfolio as a trusted production partner for NGO-driven social impact content.