Toni Qattan - El-Nashama O Bas. A Music Video Production

Project Overview

Renowned Jordanian artist Toni Qattan joined forces with AE Films to create a powerful music video supporting the Jordanian national football team as they pursue qualification for the next World Cup. AE Films was entrusted with overseeing and executing all aspects of production, from planning to wrap, ensuring the project ran smoothly while allowing the creative team to focus solely on bringing this inspiring vision to life.

Objectives

• Develop a visual concept that captures the passion, unity, and determination of Jordan’s football team and its fans.

• Coordinate production logistics, including location scouting, permits, crew, and equipment.

• Manage all aspects of pre-production, production, and post-production to ensure a seamless workflow.

• Support the creative team and artist in capturing impactful performance and sports-themed scenes.

AE Films’ Approach

With deep expertise in sports and music video production, AE Films served as the operational and creative backbone for this project. Our team handled:

• Concept development and location planning to align with the video’s narrative.

• Crew coordination and scheduling to maximize efficiency and maintain quality.

• Permit acquisition and logistical support for diverse locations.

• Equipment rentals, transportation, and accommodations for the artist and crew.

• On-set management to troubleshoot challenges and keep the shoot on track.

We ensured constant communication between all stakeholders, enabling smooth transitions, timely setups, and a stress free production environment.

Results

The shoot was completed successfully and on schedule, with zero delays or logistical setbacks. AE Films’ precise planning and hands on coordination empowered the creative team and Toni Qattan to focus on delivering a performance that resonates with football fans and evokes national pride. The final video captures the spirit of Jordan’s pursuit of World Cup glory, showcasing our team's expertise in blending music, sports, and cinematic storytelling.

AE Films delivered not just a video, but a inspiring message of hope, unity, and support for Jordan’s national team.