Tariq Alfaqeh - 3al Bal

Project Overview: Continuing our creative partnership with Gamma Music, AE Films led the complete production of the official music video for Tariq Alfaqeh’s track, "3al Bal." Handling the direction, cinematography, and post-production, our team crafted a visually expansive and deeply emotional narrative that perfectly complements the song's themes of nostalgia and enduring memories, all set against the breathtaking backdrop of the Jordanian outdoors.

Objectives:

• To create a cinematic and visually sweeping music video that reflects the reflective and nostalgic tone of "3al Bal."

• To utilize Jordan’s stunning natural environments from its rolling hills to its peaceful lakesides to emphasize the expansiveness of the artist's journey.

• To deliver a high-quality production that meets Gamma Music’s standards and further solidifies AE Films' reputation for visually striking storytelling.

AE Films' Approach: For "3al Bal," we shifted the focus from urban environments to the vast, open landscapes of Jordan. We designed a highly cinematic visual strategy that relied heavily on natural lighting, specifically capturing the magic of golden hour and twilight to evoke a sense of longing and passage of time.

We filmed Tariq in expansive natural settings amongst lush green hillsides, overlooking tranquil waters, and walking through wide-open fields. By utilizing wide landscape shots interspersed with intimate, contemplative close-ups, we created a visual contrast between the artist's internal reflection and the majestic, sprawling beauty of Jordan. The editing process carefully matched the rhythmic and emotional peaks of the song, ensuring the scenery felt as much a part of the story as Tariq's performance itself.

Results: The final music video is an expansive and beautifully emotive visual piece that captures the soulful essence of "3al Bal." The final cut successfully translates the track's themes into a majestic journey, offering fans a powerful performance while showcasing the breathtaking, natural beauty of Jordan in its most cinematic light.