Orange Jordan - Social Initiative Campaign Production

Project Overview

Orange Jordan aimed to spotlight one of its flagship social initiatives through an impactful social media campaign. AE Films was entrusted with leading the content production process, delivering visually compelling and emotionally resonant media that captured the initiative’s real-world value and reinforced Orange’s commitment to corporate social responsibility (CSR).

Objectives

• Increase public awareness and understanding of the featured social initiative.

• Strengthen Orange’s image as a socially responsible and community-focused brand.

• Produce authentic, engaging content tailored for high-performing social media engagement.

• Inspire public interest, interaction, and support for the initiative’s mission.

AE Films’ Approach

We collaborated closely with Orange’s communications team to shape the campaign narrative and highlight key impact points. AE Films handled full production, including the capture of high-quality photography that documented on-the-ground activities and human stories connected to the initiative.

Creative direction was guided by the principles of authenticity, clarity, and emotional connection. Content was developed and optimized for various digital platforms, ensuring visual consistency and alignment with Orange’s brand tone and values.

Results

The campaign achieved wide reach and meaningful engagement across Orange’s digital channels. The visuals created by AE Films provided a compelling window into the initiative’s success and social relevance, generating positive brand sentiment and reinforcing Orange’s leadership in CSR. The photography was widely utilized in online content, press materials, and internal reporting—showcasing the real impact of corporate-community partnerships in Jordan.