World Health Organization (WHO) - Media Provider & Advocacy Campaigns
AE Films serves as a comprehensive media provider for the WHO office in Jordan, producing content for events coverage, advocacy campaigns, and various communication needs.
[Client]
World Health Organization (WHO) - Jordan Office
[Year]
2022
[Services]
Event Coverage, Advocacy Campaign Production, Video Production, Photography, Documentary Style Filming, Interviewing, Post-Production, Multimedia Services
[Catagory]
Corporate
Project Overview
The World Health Organization (WHO) Country Office in Jordan requires ongoing, high-impact media production to document its humanitarian activities, promote advocacy campaigns, and communicate essential health information. Since 2020, AE Films has served as a key media partner—most notably on the EU-funded Madad Project—transforming complex health initiatives into powerful, human-centered visual stories tailored to WHO’s global standards.
Objectives
Visually document WHO’s humanitarian and health impact in Jordan.
Raise awareness of life-changing initiatives such as the EU Madad Fund.
Share authentic, emotionally engaging stories of beneficiaries and frontline workers.
Create dynamic multimedia content optimized for global outreach.
Ensure accuracy, sensitivity, and alignment with WHO’s branding and communication guidelines.
AE Films’ Approach
AE Films implemented a story-first strategy grounded in field-based content production and authentic human narratives. Our seasoned crews have filmed across more than 100 locations in Jordan, including refugee camps, healthcare centers, and remote communities—spending over 300 production days to capture the scope and emotion of WHO’s interventions.
Key elements of our approach include:
Over 150 interviews with refugees, health professionals, and WHO officials.
Use of cinematic tools including RED Komodo, Sony A7S III, DJI drones for immersive visuals.
Production of documentaries, short videos, reels, and photo essays.
Comprehensive post-production using Premiere Pro, DaVinci Resolve, After Effects, and Cinema 4D for motion graphics.
Creative direction aligned with WHO’s visual identity, storytelling objectives, and technical requirements.
Results
AE Films has delivered a robust archive of impactful media assets that amplify WHO’s mission across the region. Deliverables include:
120+ videos and mini-documentaries
200+ social media reels
100+ short films and field stories
50+ motion graphics/infographics
20,000+ professional photographs for campaigns, reports, and press releases
Our work has brought visibility to underserved communities, honored the dedication of healthcare workers, and helped turn public health data into stories of resilience, transformation, and hope. These narratives have reached global audiences, reinforcing WHO’s voice as a humanitarian leader in health.
"AE Films is a trusted partner for WHO Jordan. They consistently provide excellent media coverage and production services for our diverse needs, from high-level events to sensitive advocacy campaigns. Their work is always professional and impactful."
Communications Officer, WHO Jordan
