Joramco - Comprehensive Corporate Media Partnership

Project Overview

Joramco, a globally recognized aircraft Maintenance, Repair, and Overhaul (MRO) provider based at Queen Alia International Airport (QAIA), initially had a limited media presence. In 2019, AE Films formed a strategic partnership with Joramco to build their media capabilities from the ground up. This collaboration aimed to transform the company’s communications and elevate its corporate image through comprehensive media production—particularly documenting key milestones during its post-COVID-19 recovery and ongoing global expansion.

Objectives

• Establish a strong and consistent media presence.

• Enhance Joramco’s brand visibility within the global aviation industry.

• Document critical milestones, especially those related to post-pandemic recovery and growth.

• Position Joramco as a leader in the MRO sector.

• Provide full media support for international events and corporate communications.

AE Films’ Approach

As Joramco’s dedicated media partner, AE Films collaborated closely with their communications team to develop a structured media strategy and annual content roadmap. We transitioned Joramco to a full-scale media operation that aligns with their business trajectory. This included over 450 days of filming across multiple locations and more than 40,000 km of global travel.

We covered major aviation events such as MRO Middle East, internal operations, leadership interviews, and strategic milestones. Our production services included detailed planning, multi-camera shoots, dynamic interviews, and cinematic event coverage. Post-production involved high-end editing, motion graphics, color grading (via Adobe Premiere Pro, After Effects, DaVinci Resolve), and delivery optimized for platforms such as LinkedIn, YouTube, and the Joramco website—using RED and Sony cinema cameras to ensure premium visual quality.

Results

AE Films transformed Joramco’s media presence from virtually non-existent to dynamic, high-impact, and globally visible. We delivered a library of high-quality media assets, including corporate videos, promotional reels, and event documentation. These productions strengthened Joramco’s messaging, boosted stakeholder engagement, and positioned the brand as a leader in the MRO sector. Today, our work is prominently featured across Joramco’s digital platforms, marketing materials, and global communications.