The University of Jordan - Documentaries & Corporate Media

Project Overview

The University of Jordan (UJ), one of the region’s most prestigious academic institutions, set out to expand its influence beyond the local level by positioning itself as a global destination for higher education. Since 2020, AE Films has served as UJ’s dedicated media partner, producing strategic campaigns, cinematic documentaries, promotional videos, event coverage (including live broadcasting), and impactful photography to highlight the university’s academic excellence, dynamic campus life, and international relevance.

Objectives

• Expand the university’s presence on a global scale.

• Attract international students through engaging, culturally resonant media.

• Highlight UJ’s academic strengths, programs, faculty, and vibrant student life.

• Deliver comprehensive media coverage of key academic events and milestones.

• Enhance digital communications and elevate student engagement across platforms.

AE Films’ Approach

AE Films crafted a holistic media strategy to support UJ’s global outreach efforts. We produced multi-format campaigns tailored for international audiences, emphasizing the university’s world-class education and inclusive campus culture. Our production team conducted extensive filming using Sony FX3, Canon C300, and DJI drones to capture aerials, campus lifestyle, student activities, and institutional highlights.

We conducted on-camera interviews with international students, capturing authentic testimonials and success stories. Each project was supported by meticulous post-production—editing in Adobe Premiere Pro, color grading in DaVinci Resolve, and motion graphics in After Effects—to ensure polished and platform-optimized results. The content was delivered in various formats suitable for admissions, digital marketing, and social media outreach.

Results

The partnership between AE Films and UJ resulted in a transformational shift in the university’s global visibility. Our targeted video campaigns and engaging student-focused content contributed directly to a 300% increase in international student enrollment. UJ’s enhanced media presence has bolstered its digital footprint, improved stakeholder engagement, and positioned the university as a compelling academic destination on the international stage. The content library developed continues to support recruitment, online branding, and university communications.