AE Films Partners with Xpass to Drive the Future of Jordan’s Fitness and Wellness Media

AE Films and Xpass Announce Strategic Five-Year Media Partnership to Transform Jordan’s Fitness Landscape

AE Films is thrilled to officially announce a five-year strategic media partnership with Xpass, uniting creative storytelling, high-end media production, technology, and fitness under one vision.

As Jordan’s fitness sector continues to evolve, the demand for authentic, high-impact dynamic content has never been greater. Through this long-term collaboration, AE Films will serve as the strategic media partner for Xpass, driving the brand's visual identity, creative narrative, and marketing presence across digital and multi-channel platforms.

Bridging Creative Production and Fitness Tech

Xpass has established itself as a key innovator in the local fitness scene, connecting users to seamless workout and wellness experiences through smart technology. AE Films will leverage its expertise in commercial production, brand strategy, and visual storytelling to craft compelling campaigns that reflect the energy, dedication, and lifestyle of the modern fitness community.

"This partnership represents far more than a standard media production agreement, it is a shared commitment to long-term brand building," said the AE Films leadership team. "Xpass is redefining how people engage with fitness in Jordan, and our goal is to capture that momentum through cinematic storytelling and targeted media strategies that resonate deeply with audiences."

Driving Growth and Community Impact

Over the next five years, the collaboration will focus on several key initiatives:

• Strategic Brand Campaigns: Developing comprehensive visual and digital campaigns to accelerate Xpass’s market growth across Jordan.

• Original Content Creation: Highlighting real athlete journeys, partner gym stories, and event coverage to foster community engagement.

• Innovative Media Formats: Blending fitness technology with cutting-edge visual techniques to set new marketing standards in the regional sports and wellness industry.

By combining Xpass’s technology-driven fitness model with AE Films’ creative vision, both companies are positioned to elevate local media standards while empowering individuals to lead healthier, more active lives.

Stronger Together.

For media inquiries, interview requests, or further information about this partnership, please contact the AE Films communications team at info@aefilms.me.